What is Trade Response?
Trade Response provides a series of video prompts to your workers to collect video testimonials.
We take their responses and turn them into usable recruiting videos.
Do Your Recruiting Ads Look Like This?
☝☝ How does this ad make your company unique? ☝☝
Employee-Generated Videos Work
“Video ads see 7.5X higher CTR (click-through-rage) than display ads.”
According to a Smaato In-App Engagement and Conversion 2019 Report
“Candidates trust the employees 3x more than the company itself to provide credible information about what it’s like to work there.”
According to the Edelman Trust Barometer
So You Tell Us, Which Help Wanted Ad is More Believable?
The 3 Step Process to Collecting Employee Video Testimonials
YOU RECORD YOUR QUESTIONS
YOU SEND OUT MASS TEXTS/EMAILS & YOUR EMPLOYEES RESPOND
YOU GET VIDEOS!
What You Receive
ALL UNEDITED RESPONSES
You get EVERY response from each employee to use as you please.
15-second BRANDED SOCIAL Recruiting Videos
15-second videos that you can use in social media ads or posts.
60-Second careers page video
A longer form video you can use to showcase to engaged candidates.
We suggest sending your Trade Response to at least 25 workers. Historically, our ratio is a 5 to 1 request to submission rate.
Your team sends out a templated email (we provide several templates) to your employees that include the hyperlink they’ll click to start their Trade Response video questionnaire.
Our team has a question bank of over 20 questions queued up that have been derived from our years of production experience interviewing workforce employees.
We ask things like:
- Who are you, what company do you work for and how long have you been working for them?
- Before joining us, who did you work for and for how long?
- Can you tell us about why you made the decision to join us?
- Do you consider this company a good place to work? If so, why? If not, why not?
- Tell us the best part about working here?
- What’s your top 3 goals for your career?
That’s okay. Whether it’s a technical difficulty or a poor response, not every answer will be perfect.
We take great measures to ensure strong responses by phrasing the questions specifically to evoke the best answers.
However you’d like! We suggest using creating a campaign that uses these videos and showcases all the great things your employees are saying.
Our team has a combined 8 years experience producing employer branding videos for companies across the northeast US region.
We are proud sponsors of the NorthCoast 99 Awards program, which is a workplace recognition awards ceremony that celebrates Ohio’s top workplaces.
It takes us around 20 days from when the prompts are sent out to deliver a project.
We allow 1 round of edit requests at the completion of the project. These will be authentic clips from actual employees, so we’ll be doing our best to edit out the unnecessary parts, but stay true to the raw answers.