About Wayfind Creative.

Partnering with brands since 2016 to tell their story through creative marketing solutions.

Are We A Good Fit?

We are for Directors of Safety or Operations who struggle with the high demands of driver recruitment when they should be focusing on what truly matters: the safety of their drivers.

If any of these scenarios sound familiar, we can help →

You’re An Overwhelmed Small to
Mid-Sized Fleet

You manage a fleet of 40–70 drivers
You lack a dedicated recruiting team, so the owner or operations manager is responsible for hiring on top of their primary duties.
You experience “surge needs” for 5–10 drivers when new contracts are landed.
Your current recruiting is scattered and handled by a non-specialist, like a part-time employee, with no system for follow-up.

You’re a Fleet with a Drowning Stand-In Recruiter

You manage a fleet of 150–300 drivers
You have a designated recruiter, but they’re overwhelmed and lack the systems to handle lead volume.
Your recruiter might be a former driver bogged down by admin tasks, leaving “fruit on the vine.”
Leads are coming in, but conversions are low due to poor follow-up and lead management.

We May Not Be A Good Fit If...

You’re a Large Fleet with Fully Built Internal Recruiting Team

You already have a full in-house team with optimized systems, CRMs, and lead pipelines.

Your Fleet Isn’t a Great Places to Drive For

We don’t partner with carriers that neglect driver safety, communication, or overall well-being. If your drivers aren’t saying good things about working for you, that’s often a sign of deeper issues — and no amount of marketing can fix that.

You Aren’t Using, or Aren’t Open to Using Using Basic Tech (No ATS or Digital Tools)

If your team isn’t using (or willing to use) basic recruiting tech, and you want to rely on paper applications and phone calls, results will be harder to achieve and track.

You Aren’t Willing to Collaborate

Our best results come from partnerships. If you're unwilling to provide timely feedback or align on hiring criteria, this won't work.

You Want Full-Time Onsite Recruiters

We're a fractional, offsite recruiting solution — we do not offer on-premise or fully embedded recruiter roles.

You’re Only Looking for One-Off Hires

If your team isn’t using (or willing to use) basic recruiting tech, and you want to rely on paper applications and phone calls, results will be harder to achieve and track.

Who we are.
What we do.
Why it matters.

At Wayfind Creative, we exist to create a meaningful and positive mark that continues to shape individuals, communities, or the world long after the initial action or event.

Our Name

At Wayfind Creative, we understand that you may feel disoriented with your marketing strategy or creative needs.

We're here to help re-orient you to your path to your ultimate destination.

Our Core Virtues

At Wayfind Creative, we believe a company's character is its true compass.

You won't find a list of values on our walls. Instead, our team is committed to the daily practice of the seven classical virtues.

We believe that by putting into action trust, courage, compassion, wisdom, temperance, justice and hope, we not only building a better company but also create more transformative experience for our clients and partners.

MEET THE WAYFINDERS

Industry experts dedicated to you.

Mark Wayner

Owner & Founder

Kara Simone

Client Success Manager

Kerry Marinchick

Digital Marketing Specialist

Cal Ingram

Digital Marketing Specialist

Amy Howard

Finance Manager

join the success

Helping brands find their way.

Work with us.

Working with Wayfind means gaining a partner who crafts innovative marketing strategies, delivers tailored solutions, and drives impactful results to help your brand thrive.