Mid-Size Hazmat/Tanker Carrier

The Director of Safety and HR for a mid-sized hazmat/tanker carrier with 270 drivers was at a critical point. His reputation was on the line as he needed to make a change for the better.

Their recruiting efforts were inefficient, with their recruiter unable to keep track of the leads. They were spending $12,250 a month, but were only getting an average of 25 qualified leads and 4 monthly hires. Drivers were falling off during the hiring process because they weren’t hearing back, which was burning money on ads with nothing to show for it.

By partnering with us, he chose our Campaign Management and Why Drive For Project services. This allowed us to showcase their unique story, capturing driver testimonials to prove why they were a fleet of choice.

The results were transformative. Their monthly recruiting spend was reduced to $8,500, resulting in a $3,750 recruiting budget saved.

The number of qualified leads generated per month soared to 100, and he began getting an average of 22 monthly hires, with a time-to-fill of just 15 days.