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Small Hazmat/Tanker Carrier
The owner of a small hazmat/tanker carrier with 23 drivers wasn’t attracting the right candidates because his marketing was weak and outdated.
Before partnering with us, he was spending $4,500 a month but was only getting 3 qualified leads and 1 monthly hire.
By partnering with us for a Campaign Management and Why Drive For Project solution, he could focus on growing his business while we attracted drivers who stood for what he believed in.
The results were transformative. His monthly recruiting spend was reduced to $2,000, resulting in a $2,500 recruiting budget saved.
The number of qualified leads he was getting per month soared to 35, and his average monthly hires increased to 4.

Fleet Profile
- Drivers: 23 drivers
- Locations: Evansville, IN; Greensburg, IN; Vincennes, IN
- Hiring Radius: 50 miles
- Routes: Home Daily; drivers are typically in a hotel if they have an overnight. Paid $50 per diem.
- Job Profile: Avg. weekly pay of $1634/week; $1250 minimum weekly guarantee. Clean inspection, performance, and quarterly safety bonuses. Medical – 90% paid health insurance. Simple IRA – 3% match.