Mid-Size General Freight Carrier

The Director of HR and Recruiting for a mid-size general freight carrier with a fleet of 115 trucks and 40 tractors was facing a huge challenge.

He was under immense pressure to manage all aspects of HR, recruiting, and safety, and was struggling to find quality candidates for their team driving positions, which had historically never been filled. The company was burning money by not being able to fulfill their coast-to-coast contracts, and even considered ending them entirely.

Before partnering with us, he was spending $7,000 a month, and was getting an average of 20 qualified leads and 6 monthly hires. The time-to-fill for each new driver was a lengthy 15-30 days.

By partnering with us for a Campaign Management and Why Drive For Project solution, he could showcase their unique story, which emphasized their support for the Mind, Body, and Spirit.

The results were transformative. The company’s monthly recruiting spend was reduced to $5,500, resulting in a $1,500 recruiting budget saved. He began attracting a flood of new applicants, with qualified leads increasing from 20 to 40 per month.

This translated into a remarkable improvement in his hiring rate, with monthly hires jumping from 6 to 12, and a shortened time-to-fill.