A mid-sized flatbed carrier with a fleet of 145 trucks was overpaying an ad agency with very little return on investment.
Before partnering with us, they were spending $18,700 a month, and were only getting an average of 20 qualified leads and 3 monthly hires. They were losing money on ineffective ads, but they couldn’t afford to add any more to their recruiting budget.
By partnering with us, we provided a Campaign Management solution, along with a new Website to showcase their unique fleet.
The results were transformative. The company’s monthly recruiting spend was reduced to $12,925, resulting in a $5,775 recruiting budget saved from inefficient spending.
We met with their team weekly to build the recruiting team needed to fill seats continuously. They began attracting a flood of new applicants, with qualified leads increasing from 20 to 40 per month.
This translated into a remarkable improvement in their hiring rate, with monthly hires jumping from 3 to 7, and a shortened time-to-fill of 14 days.
Fleet Profile
- Drivers: 145 trucks
- Locations: Baltimore, MD; Bristol, CT; Buchanan, NY; Burlington, NJ; Portsmouth, NH; Hudson, NY; Albany, NY
- Hiring Radius: 50 Miles
- Routes: OTR
- Job Profile: Health, dental, life, vision, and prescription insurance plan; 401k with company match.
- Requirements: 18 -24 months of Tractor-Trailer Driving Experience; Valid CDL-A; Minimum of 23 years of age.
Success Metrics
Increased Monthly Hires
Decreased Recruiting Budget
Recruiting Budget Saved Monthly
