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by Mark Wayner

by Mark Wayner

Why Video Testimonials Are a Must for Recruiting Skilled Trades Employees

What makes your company unique?

Think about the last time you posted a job on Craigslist, Indeed or Facebook…where did the words you put in the post come from?

  • Were they made up by your marketing department?
  • Were they recycled from every job posting you ever created?
  • Were they written by an external agency with no knowledge of your company at all?

No matter where they came from, if the words weren’t spoken directly from one of your employees, it might be time to reevaluate your strategy.

In this post, we’ll explain why it’s so important to use your employees to generate a strong recruiting messaging so you can attract best-fit candidates for your workforce.

Candidates Crave Social Proof

Neuroscience tells us that when being persuaded, the reptilian brain relies on the demonstration of tangible proof in order to make an informed decision. 

Think about the last time you were on Amazon searching for that bagel cutter. What was the last thing you did before you hit “Buy Now”? If you’re like me, it was reading countless reviews about a bagel cutter.

It’s no different when it comes to recruiting. In fact, the evaluation process is even more magnified because a career change is a life altering decision for most. To add to it, according to a Edelman Trust Barometer report, “Candidates trust the company employees 3x more than the company itself to provide credible information about what it’s like to work there.”

So you can say you’re a great place to work and that you treat your employees like family, but at the end of the day, are you practicing what you preach?

Prove You’re an Employer of Choice

What are some of the things that make you stick out as an employer? 

Most job posting out there in the skilled trades say the exact same thing: 

  1. We treat its you like family
  2. We offer great pay
  3. We provide great benefits
What (if anything) makes this company seem unique?

 

But let’s think deeper here: 

  • What mission is your company serving on behalf of your workers?
  • Are you supporting a charitable cause and involving your employees?
  • What positive feedback have your employees offered that you can use to help demonstrate your desire to retain workers?
  • How can you show you actually care about your employees?

With the rise of digital recruiting competency, the importance of standing out with your recruiting message can’t be emphasized enough. If you’re hiring on the basis of great pay and great benefits, it’s actually hurting your competitive edge because seemingly, those are the only things you care about and you’ll likely lose out when another company offers something better in those areas.

Video = More Clicks

Did you know that recruiting ads that feature video see 7.5X higher CTR (click-through-rage) than display ads?

It’s no secret that video has become the content king of the internet. Applicants also have less time and are more distracted while hunting for jobs, so it’s well worth it to capture their attention with short, snackable videos that will cause them to stop their scroll.

But Isn’t Video Expensive?

The way we capture video has changed dramatically over the past 3 years alone. Previously, you needed to hire a film crew, pull your workers off the job, coordinate schedules and then hope you get good soundbytes from your interviews.

Now, you can easily capture remote video testimonials from your workers using scripted call and response technology without ever having to see a worker in person.

Trust us, with our 10+ years of experience in live video production, we’ve accurately estimated that with the cost of a film crew, pulling your 10 laborers off the job for a day, and administrative time, a live video production can cost you up to $30,000.

With a service like Trade Response, you can get the same results for just a fraction of the price. 

  • No crew
  • No coordination
  • No hassle 

Just authentic videos from your workers on their own time from their own cell phones.

Conclusion

As you’ve probably heard, there is no silver bullet to recruiting skilled trades employees. Good messaging and creative will help you stand out, but at the end of the day, you must establish strong retention strategies for your employees in order to truly soar above the competition when it comes to your labor force.

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